Work
Case studies show the full content-design arc. Small samples show tighter moments: tooltips, alerts, empty states, labels, and support copy.
Case studies
AI entry point
I helped turn static mid-flight recommendations into explainable AI chat entry points across budget, delivery, audience, and creative workflows, making advertiser guidance easier to inspect before acting.
Content move
Turned static recommendation copy into an AI entry point that opened the signal, rationale, tradeoff, and next action.
System language
I created the UX writing standard for an enterprise app suite: shared label, error, empty-state, and settings patterns that teams could apply without a writer in every review.
Content move
Built shared content patterns for navigation, forms, errors, settings, and cross-app workflows.
AI quality evals
I helped make Ads Manager AI quality something reviewers, prompt partners, and engineers could evaluate: grounded answers, useful caveats, clear next steps, and observable failure modes for campaign-performance guidance.
Content move
Turned content design judgment into foundational evals, ad analysis quality rubrics, failure modes, and review standards.
Group cart flow
I clarified roles, review states, and checkout handoffs for a collaborative B2B cart, improving checkout-handoff comprehension in task-based prototype testing.
Content move
Named the shared-cart model, clarified contributor roles, and wrote state copy for review, approval, and checkout.
Small samples
Microcopy
Before
Admin access required.
After
Ask an admin to turn this on for your workspace.
Moves from a blocked label to a next step.
Before
Action required: project update
After
Review the timeline changes for Project Atlas
Names the action and object without sounding alarmist.
System feedback
Before
Changes saved successfully.
After
Your notification settings are saved.
Confirms the specific thing that changed.
Support content
Before
This article explains exports.
After
Export a CSV when you need to review account activity outside the app.
Starts with the user's reason for being there.