UX writing / content design / product language
Errors, onboarding, AI chat, and the screens teams keep rewriting.
Featured work
High-friction product moments where language had to carry the logic, not decorate it.
Useful beats polite.
AI entry point
I helped turn static mid-flight recommendations into explainable AI chat entry points across budget, delivery, audience, and creative workflows, making advertiser guidance easier to inspect before acting.
Content move
Turned static recommendation copy into an AI entry point that opened the signal, rationale, tradeoff, and next action.
System language
I created UX writing standards across 55+ enterprise applications, reducing repeated content-related usability findings by 15% in workflows using the new label, error, empty-state, and settings patterns.
Content move
Built shared content patterns for navigation, forms, errors, settings, and cross-app workflows.
AI quality evals
I helped turn Ads Manager AI quality into something reviewers, prompt partners, and engineers could evaluate: grounded answers, useful caveats, clear next steps, and observable failure modes for campaign-performance guidance.
Content move
Turned content design judgment into foundational evals, ad analysis quality rubrics, failure modes, and review standards.
Group cart flow
I clarified roles, review states, and checkout handoffs for a collaborative B2B cart, improving checkout-handoff comprehension in task-based prototype testing.
Content move
Named the shared-cart model, clarified contributor roles, and wrote state copy for review, approval, and checkout.