UX writing / content design / product language
Errors, onboarding, AI chat, and the screens teams keep rewriting.
Featured work
High-friction product moments where language had to carry the logic, not decorate it.
Useful beats polite.
AI entry point
I helped turn static mid-flight recommendations into an AI chat entry point that explained why guidance appeared, what signals supported it, and what an advertiser could do next.
Content move
Turned recommendation copy into a transparent AI chat entry point with a clear promise.
System language
A portfolio of enterprise tools had one design system and dozens of product dialects. I created the content patterns that helped teams ship with a shared language.
Content move
Built shared content patterns for navigation, forms, errors, settings, and cross-app workflows.
AI quality evals
As part of the foundational evals team on the content design side, I stood up high-priority evals for Ads Manager AI and ad analysis quality.
Content move
Turned content design judgment into foundational evals, ad analysis quality rubrics, failure modes, and review standards.
Group cart flow
A B2B purchasing platform needed a shared cart for complex construction orders. I clarified roles, review states, and checkout handoffs so collaboration felt intentional, not improvised.
Content move
Named the shared-cart model, clarified contributor roles, and wrote state copy for review, approval, and checkout.