Capti
Capti is a text-to-speech app that allows users to listen to articles, emails, web pages, and eBooks. The target audience of the Capti includes people looking to save time, read more, and increase comprehension. Capti is also a great app for those with reading disabilities because it can help increase focus and retention by exposing you to the material in more than one sense.
In this sample, you’ve just downloaded Capti and are opening it for the first time. You need to know the basics of using the app and the location of essential controls.
The Problem
Introducing this much text to an audience looking to read less is not a recipe for success, and it makes information less accessible to users who require reading assistance.
This section is trying to accomplish two things: instruction and promotion. Including promotion of premium features before the user has even opened the app decreases the app’s user-friendliness and the likelihood of users upgrading their accounts.
Focusing on how to use the app first is paramount. If users don’t know how to use the app or are unaware of its features, it won’t matter how much promotion there is behind premium upgrades.
Before
The Solution
As a UX Writer, my approach to design is conversational. When a user interacts with your application, it’s a conversation, which also means it should follow the same rules as a conversation.
How would I start this conversation? Instead of giving them a lengthy background before we’ve even stepped through the doors, we should begin with a guided tour that flows naturally, keeping the user engaged and informed. Here is a prototype of my solution.